A small digital agency
doing big things with good people.

London •

Digital only works when it’s honest. That’s why we work with good folks doing ambitious things. Those shaping culture, challenging the norm, and leading from the front.

You’ve got the story. We give it teeth, systems, and a platform that actually performs.

What we do

We’re a senior-led digital team combining:

Brand clarity + performance strategy
UX/UI + full-stack development
PR + Social Management + Content
AI automation

SM Marketing & PPC

We craft standout content that captures attention and drives engagement, while handling your social media management from start to finish.

PR & Influencers

Working with journalists and influencers allow us to amplify your brand campaigns to reach the right audience.

Email Marketing

We grow, optimise, and nurture your database to keep your customers engaged with your latest offers, updates, and news, fostering the loyalty to your brand.

Local & Offline Marketing

Connect with your community through bespoke events, strategic partnerships, and creative offline campaigns.

SEO & Optimisation

We enhance your search visibility, optimise your site, and create high-value content to drive organic traffic—boosting rankings, engagement, and long-term brand authority.

Brand Development

Let us refine, align, and elevate your brand—ensuring consistency across every touchpoint while pushing it to the next level with strategic positioning, creativity, and impactful storytelling.

Film & Content Creation

Crafting high-impact visuals and compelling narratives, ensuring your content not only looks great but aligns seamlessly with your brand, engages your audience, and drives real results.

Development

Seamless, high-performing digital platforms are the backbone of any brand. From initial user experience research through to development, launch, and ongoing maintenance, we craft digital products that are both beautiful and built to perform.

AI Integration

It’s not about replacing people. It’s about giving your team leverage. Whether it’s automating a clunky process, building a smart internal bot, or helping your team work faster with Retrieval-Augmented Generation (RAG), we make AI practical, not performative.

We’re built for impact
& driven by results.

Who We Work With

We work best with people who give a damn:

Teams rewriting the rules
Startups with vision and guts
Creatives looking for delivery, not just ideas
Businesses ready to lead, not blend in

How We Work

Flexible, honest, and hands-on.
You get the founders, not account managers. We can be:

Embedded in your world
Strategic partners
Build and delivery leads
AI advisors, when it’s time

Meet Dean + Mike

We’re a team that builds digital the right way; thoughtful, honest, and damn effective.

Dean Ford-Prosser

Co-Founder

Dean builds brands people actually care about.

Strategist. Brand thinker. Social media guru and DJ.

He brings the clarity, the concept, and the content to life, turning ideas into direction, and brands into movements.

From the plan to the post,
he’s all in.

Mike Jassi

Co-Founder

Mike makes digital feel like magic.

Creative thinker. UX/UI designer. Coder. Music maker.

He builds websites, apps, systems and stories, all with a sharp eye for beauty and usability.

He’s hands-on with every project, turning vision into product and pixels into something people actually want to use.

Meet the extended team

Behind every build, brand, and campaign is a handpicked crew of designers, writers, PRs, videographers, and technologists, the kind of people you actually want in your corner.

Chloe Bines

Social Alchemist

Rainer Ross

Partnership Pioneer

Ion Braga

UX Touchpoint Tinkerer

Robyn Valentine

UX Cartographer

Stefan Livingstone

Vibe Visualiser

Annabel Dolphin

Moments & Montage Officer

New Folks

GoodFolks is growing, and as we scale, we’re on the hunt for forward-thinking creatives, strategists, and digital minds who want to make an impact. We’re a small but mighty team, built on collaboration, innovation, and a results-driven approach. If you’re passionate about pushing boundaries and crafting meaningful brand experiences, we’d love to hear from you.

Send us your CV and a bit about yourself to hello@good-folks.co.uk

We listen.

We give a damn.

We build trust and get results.

What we believe

Impact-Driven Strategy

Every project we take on is rooted in purpose. We blend creativity with data to craft strategies that don’t just look good, they drive real results, helping brands grow, engage, and stand out in a crowded digital space.

Agility & Adaptability

As a small but experienced team, we move fast and think smart. We stay ahead of industry shifts, adapting our approach to keep brands relevant and competitive, without the slow-moving processes of big agencies.

Collaboration at the Core

We don’t just work for brands, we work with them. By building strong partnerships and understanding the bigger picture, we create meaningful solutions that align with long-term goals and make an impact.